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Newest · SEO Structured data still matters — just not the kind you were sold Google retired FAQ rich results in 2026 and a lot of small business sites lost the only structured data they had. The markup that still earns something — LocalBusiness, Breadcrumb, Product, Review — plus the honest version of what schema does and does not do for ranking. Aug 20, 2026 · 8 min read

• StrategySquarespace Is $200/Year. We're $1,800. What the Extra $1,600 Actually Buys.Drag-and-drop builders are a real option. Hiring a specialist is a different one. The price gap is real and the trade-offs are real. Here is what the extra spend actually buys, and where the DIY math quietly loses to the labor math.Aug 10, 2026 · 6 min read ↗
• SEOThe four Search Console reports worth your timeSearch Console has more than a dozen reports and most small business owners open it twice and never come back. Four of them tell you almost everything that matters: what you already rank for, what Google refused to index, which pages fail Core Web Vitals, and whether your sitemap is being read at all.Aug 7, 2026 · 7 min read ↗
• SEOThe Site-by-Service Matrix and How It Can Help Your Site Rank on GoogleServices down the side, suburbs across the top, and a check mark in every cell with real demand. The four-step method for turning one trades business into dozens of pages Google can rank, and the rules that keep those pages substantial instead of thin.Jul 27, 2026 · 2 min read ↗
• DesignYour brand colour probably breaks in dark modeA logo colour chosen for a printed sign is not a palette. What happens when your one brand green meets a dark background, why inverting a light theme never works, and how to build a small set of roles that stays readable on every screen a customer owns.Jul 21, 2026 · 8 min read ↗
• PerformanceDesigned on a 27-inch Monitor. Used on a 6-inch Phone.Around 60% of your visitors are on a phone, but most small business websites are still designed desktop-first and "shrunk" for mobile. How mobile-first web design works, the 5 breakpoints we use on every build, and the 3-rule container pattern that fixes most layout bugs.Jun 1, 2026 · 5 min read ↗
• PerformanceOn most small business sites, the hero image is the whole scoreLargest Contentful Paint is usually one element — the photo at the top of your homepage. Six things to do to it, in the order that matters, plus the two well-meant optimisations that make it slower.May 28, 2026 · 8 min read ↗
• StrategyFind out who actually owns your domain before you need to knowA surprising number of businesses do not control the domain their entire online presence depends on. How to check in ten minutes, what registrar lock and the expiry grace periods actually do, and the five settings to fix today so a lapsed credit card never takes you offline.Feb 15, 2026 · 7 min read ↗
• PerformanceSix numbers beat forty dashboardsMost small business analytics setups measure everything, weigh a hundred kilobytes, and get opened twice a year. The six numbers that actually change decisions, the events worth tracking, and how to measure without slowing the site you just made fast.Jan 26, 2026 · 7 min read ↗
• StrategyYour Gmail address is quietly costing you workA quote from yourbusiness@gmail.com and a quote from hello@yourbusiness.com are read differently, and the second one is also far more likely to land in the inbox at all. What domain email actually costs, what SPF, DKIM and DMARC are for, and the migration order that avoids losing mail.Jan 25, 2026 · 7 min read ↗
• DesignThe twelve-word test your homepage headline probably failsShow a stranger your homepage for five seconds, take it away, and ask what you do and where. If they cannot answer, no amount of SEO fixes it. A repeatable test for the first screen, the four headline patterns that pass it, and the clever ones that never do.Dec 1, 2025 · 7 min read ↗
• SEOWhy your business site needs one service per pageA trades site with 6 pages does not rank for "plumber in Plano." A trades site with 60 pages does. The service-by-location matrix that turns one business into dozens of indexable answers, the 100K-population threshold, and how to keep the pages substantial instead of thin.Nov 28, 2025 · 7 min read ↗
• SEOUpdating one old page beats publishing three new onesThe pages already bringing you traffic are the cheapest ranking work available and almost nobody does it. How to find the ones that are slipping, what counts as a real update versus a date change, and the quarterly rotation that keeps a small site from going stale.Oct 30, 2025 · 7 min read ↗
• StrategyForm, calendar, or phone — pick the wrong one and you lose the jobOnline scheduling is the right answer for a salon and the wrong answer for a roofing company, and the reason is not technology. How to match the booking method to the shape of the job, plus the four fields worth asking for and the ones that quietly cost you enquiries.Oct 1, 2025 · 8 min read ↗

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