Based in Arlington, TX. Serving any business, anywhere. 
(901) 490-4750 
contact@uicompass.com
Website Design For Small Businesses
Your website is the first thing a customer sees, often before they ever pick up the phone. If it looks five years old, takes too long to load, or buries the information they need, they leave for the next result on Google. You never know they were there.
At UI Compass, we design every site to feel like the business behind it. Your voice, your priorities, your customers. The goal is simple: turning visitors into enquiries, calls, and booked meetings for small businesses across the Dallas–Fort Worth metroplex and beyond.
What Makes a Good Design Anyway?
A few things separate a website that earns revenue from one that just exists. The look matters. So does the content, the copy, and where both sit on the page.
Useful questions to ask yourself:
- Does the design look crisp and current, or like it was built in 2018? Modern does not mean trendy. It means nothing feels out of place and your identity still comes through.
- Do you sound like you, or like a marketing brochure? Generic copy is easy to spot. So is AI-written filler: endless em-dashes, "in today's digital age," "truly transformative."
- Is it obvious what you do? A 10-year-old should be able to land on the page and tell you what your business does. If they cannot, neither can a busy buyer with three other tabs open.
- Are your images yours, and are they sharp? Real photos of you and your team beat stock every time. But sharp stock beats a blurry, badly cropped photo of you.
- Does the site have a clear path through it? Most service businesses need:
- Homepage — where someone landing from search or word-of-mouth starts
- About — because people buy from people
- Services — what you do, what it costs, and how to find out more
- Portfolio or Testimonials — proof you are as good as you say
- Contact — easy to reach you, ask a question, or book a call
How Do We Design Our Websites?
Every client is different, and every website should feel that way. Our job is to build something you are proud to show off.
The first step is understanding the people behind the business. We listen to what you offer, who you serve, and what actually sets you apart. From there, we get the facts and numbers of the business down on paper and use that as the starting point for the design.
We design in Figma, the same tool most agencies and in-house design teams use. The collaboration is solid, so we can share the file directly with you, iterate quickly, and make changes without long email chains.
A few things have to be right on your website:
- Responsiveness: Most of your visitors are on a phone. Some are on an ultrawide monitor. The site has to work cleanly across all of it, and that starts at the design stage — not patched in afterward.
- Accessibility: Color choices and layout have to work for everyone, including people who are colorblind or get overwhelmed by busy, cluttered pages. Cleanly broken-up content that is enjoyable to read is the baseline, not a bonus.
- Clarity: Whoever lands on the site should know what you do and where to click next. No guessing.
- Trust: The site has to earn trust quickly. Not because it shouts, because it reads like a business that takes itself seriously.
We handle content and copy too. We can source stock images and write copy if you need it. If you would rather supply your own, we share a Google Drive folder where you drop in what you want on the site.
Once the design is approved, we move to development. We write every line of code ourselves — no WordPress, Wix, Squarespace, or Webflow — which is how we hit 95 to 100 on Google PageSpeed Insights for every site we ship.
Free Redesigns Every 3 Years
We offer three pricing options: a $3,000 one-time purchase, a $150 monthly subscription, or a custom shop starting at $6,500. Most clients choose monthly. It clears the upfront-cost barrier that most small businesses run into when commissioning a real website.
Most websites start to look tired around the three-year mark. Trends shift, technology moves on, and what felt fresh a few years ago reads like a relic. That is where the monthly plan earns its keep. The cost spreads across three years and bundles everything together — design, development, hosting, domain, unlimited edits, and the dozens of small things that add up over time. At the three-year mark, when the design starts to feel dated, we fully redesign and rebuild the site at no extra charge.
Your website stays fresh, current, and competitive for as long as your business is running. No surprise invoices. No "you need an upgrade" phone calls.
